Download e-book for iPad: Branded Faith: Contextualizing the Gospel in a by Rajkumar Dixit,Brian McLaren

By Rajkumar Dixit,Brian McLaren

ISBN-10: 149825683X

ISBN-13: 9781498256834

ISBN-10: 1608995593

ISBN-13: 9781608995592

Christianity could be the maximum tale ever instructed, yet in Western tradition it truly is wasting flooring opposed to the robust forces of secularization. In interpreting the basis explanations of this cultural shift, does the church have something to profit from secular society and the company zone? for many years the church has resisted the assumption of utilizing company methodologies within the spiritual sphere. but a better glance unearths that the majority church hierarchies have borrowed a lot in their organizational constitution from the enterprise zone. however the church isn't on my own in its borrowing. this present day the traces among the church and the company quarter are blurred, as either entities impression one another interchangeably.
In Branded religion, Rajkumar Dixit enters an attractive and intellectually stimulating research of what the church can research from the enterprise practices of selling, branding, and contextualization. utilizing examples drawn from widely known businesses corresponding to Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the facility of a narrative, and emphasizes the significance of looking culturally appropriate how you can unfold it.
those that care deeply approximately sharing Christianity powerfully and successfully will locate in Branded religion a considerate presentation of principles on the right way to hold the integrity of the gospel, whereas exploring clean tools of speaking the good news to a postmodern society.

"Kumar Dixit loves the church, and he is in it as much as his elbows-pastoring, major, learning, considering. He has appropriately pointed out one of many really pivotal concerns the church needs to face this century, and he writes with readability and fervour to aid Christians, church leaders, and denominational leaders stream properly into action."
--Brian McLaren
Author, activist

"I'm drawn to how the church could be either trustworthy and powerful; how one can make the gospel suitable to existence and existence suitable to the gospel. we'd like now not keep away from the language of the industry yet quite rework it for the paintings of the dominion. that's what Dr. Dixit helps us do with this e-book. learn it, use it; "rebrand" your personal ministry."
--David McAllister-Wilson
President, Wesley Theological Seminary

"Rajkumar Dixit sees a 'branded church' much less as a few procuring checklist of 'to-do's' or a broadside for brand spanking new courses than because the choreography for an entire new dance. simply as 'join the dance' was once one invitation utilized by a few sixteenth-century reformers to get humans to hitch the Protestant circulate, Dixit's booklet invitations us to affix the move of the Spirit at the present time and what God is already doing within the church and within the culture."
--Leonard Sweet
Drew college, George Fox University

Rajkumar Dixit is a nationally famous speaker and coach, focusing on branding and management improvement. He serves as an affiliate pastor at New desire Adventist Church.  He earned his general practitioner of Ministry at Wesley Theological Seminary, in Washington, DC.

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Branded Faith: Contextualizing the Gospel in a Post-Christian Era by Rajkumar Dixit,Brian McLaren


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